If you own a great wing joint, you better offer a great hot sauce.
After creating two suicide sauces (4-Alarm & Adam’s) that had patrons self-combusting & crying that it was too hot, Toronto restauranteur Adam Brown had to politely say TOO BAD; who orders suicide sauce, only to send it back for being “too” hot?! And so, No Refund Hot Sauce was born with a clear message.
A few years later, Adam reconnected with internationally renowned Chef Greg Couillard, best known for his incredible facility with spices and an enduring love of tangy, complex and fiery condiments — so much so, he was once christened “The Spicemeister” by renowned food critic Joanne Kates.
Having a mutual passion for intolerable heat, they worked together to expand the brand and began conjuring up intense & kaleidoscopic flavour-bombs that were bound to elevate any dish they’d accompany.
It would not be hyperbole to suggest that Greg Couillard is one of the most influential chefs in Toronto’s culinary history. Through ground-breaking restaurants like The Parrot, Stelle, Avec, Sarkis, The Spice Room and many others, his prescient embrace of this city’s multicultural flavours and ingredients revolutionized fine dining in Toronto, and foreshadowed the eclectic, international menus many now take for granted. Chef Greg’s culinary curiosity never rests; he has spent the last decade or so on the Pacific coast of Mexico, deepening his understanding of the regional cuisines there.
So you want hot? Careful what you wish for... TOO HOT? TOO BAD.